Art Director. Designer.
☼ Boston, MA
● Art Direction
Converse, Nike Inc.
My time at Converse (Nike Inc.) allowed me to spearhead concepting and production for full-funnel, integrated global campaigns, help direct global art across a 360-degree landscapes including video, still photography, OOH, paid media, retail, and social, Develop and implemented scalable design systems and rigorous creative standards, Helped lead cross-functional teams, and foster collaboration to drive brand alignment and high-level execution within global brand and energy.
Role: Art Direction and Creative Direction, Design, Global Production, Strategic Partner, Global Toolkits
● Design Direction
I am currently a Brand Digital Designer at SPANX. I have designed the interwebs, helped lead the new and direct change to paid social, gotten hands on in activations and special toolkits for collab launches and even got to lead our 25th anniversary - which consisted of a website redesign, social activation, Pantone collaboration, and New York Times edition print that was distributed across the entire United States for subscribers.
Spanx
● Art Direction & Digital Design
Timberland, VF Corp.
Before Converse, I was a digital art director and graphic designer for Timberland, NYC favs, where I worked alongside the global creative director, Christopher DeGaetano (also known as Digs). This role was my entry way into all things art direction, and it allowed me to grow comfortable into the roles I’m in today. Leading and directing campaigns from start to finish allowed me to get hands on experience in global campaigns, where I was also working with individuals like Veneda Carter, Vans, Clot, PANGAIA and Christopher Raeburn.
Role: Design System lead, Toolkit Lead, Art Directer & Graphic Designer
● Play
These are just some things that make me feel like me when I’m not at a 9-5. I love all things ceramics, I coded a whole website and interaction in 3D alongside my now husband when I graduated during covid, and then I went and got married (designed the whole suite too!) These makes me feel more human, like I can still design and do the things I love too.